Privacy Policy
This Privacy Notice (“Privacy Notice”) describes how Trendcell Sdn. Bhd., its respective holding company, subsidiaries, affiliates, associated companies and jointly controlled entities (collectively “mykadyz”, “we”, “us” or “our”) collect, use, process and disclose your Personal Data through the use of mobile applications, websites, products, features and other services globally, operated by mykadyz (collectively, “Services”).
This Privacy Notice applies to our consumers, agents, vendors, suppliers, partners, contractors and service providers (collectively “you”, “your” or “yours”).
“Personal Data” is any information which can be used to identify you or from which you are identifiable. This includes but is not limited to your name, nationality, telephone number, bank and credit card details, personal interests, email address, your image, government-issued identification numbers, biometric data, race, date of birth, marital status, religion, health information, vehicle and insurance information, employment information and financial information.
- Why do we collect your Personal Data?
mykadyz may use your Personal Data for the following purposes set out in the list below. (“Purposes”).
Providing services and features
Your Personal Data will be used to provide, personalise, maintain and improve our Services. This includes, but is not limited to:
manage your requests for products and services, including deliveries, processing payments and refunds, reward points, and discounts;
respond to feedback, complaints or concerns you have regarding our products and services;
registering and servicing your account, including keeping your information up-to-date, and verifying your identity;
request feedback through surveys and research so that we can improve our products and services;
improve our operational processes to enhance your customer experience;
work with our service providers;
conduct safety, security, investigative, fraud, and loss prevention activities;
facilitate corporate transactions like mergers and acquisitions, e.g. to assess those transactions and manage the transition of the business; and
as otherwise required or permitted by law.
Marketing and promotions
We may use your Personal Data to send you marketing communications relating to customised products or services (that may be of interest or relevance based on your profile), or mykadyz’s partners’, sponsors’ and advertisers’ products, services, events or promotions. For example, we may:
send you special offers that may be of interest or relevance to you across all of mykadyz’s product and service offerings;
send you alerts, newsletters, updates, mailers, promotional materials, special privileges, festive greetings; and
notify, invite and manage your participation in our events or activities.
We may communicate such marketing to you by various means, where applicable (including by SMS, chat applications (e.g. WhatsApp, Telegram), call, and by email).
Legal purposes
We may use the Personal Data we collect for legal purposes, such as to investigate and resolve claims or disputes, detect/prevent/prosecute crime, or as allowed or required by applicable law.
We may also use your Personal Data when we are required, advised, recommended, expected or requested to do so by our legal advisors or any local or foreign legal, regulatory, governmental or other authority.
For example, we may use your Personal Data to:
comply with court orders or other legal, governmental or regulatory requirements;
enforce our Terms of Service or other agreements; and
protect our rights or property in the event of a claim or dispute.
Research and development and security
We may use the Personal Data we collect for testing, research, analysis and product development. This allows us to understand and analyse your needs and preferences, protect your Personal Data, improve and enhance the safety and security of our Services, develop new features, products and services, and facilitate development of business solutions.
User Published Content
If you publish content (such as a review or comment) on mykadyz’s platform, it will be shown publicly along with your personal data (such as profile name, uploaded photo(s)), and other information you choose to include in your content.
- Types of Personal Data collected
The types of personal information we collect for the purposes listed in Section 1 includes, but is not limited to:
your identity and contact details: this includes your name, residential address, email address, telephone number(s), age and gender, images, videos;
financial and transaction information: this includes payment cards and transaction history;
health information: this includes medical or hospital services in connection with an injury/condition related to a public liability or workers compensation claim that has been raised with mykadyz;
loyalty program information: information about your participation in mykadyz Loyalty Program and GrabRewards;
location information: our websites or applications might ask for location information to help better serve you information and, if you have given permission to our app, device data to help serve relevant information about nearby stores or information applicable to your region;
user data: information about you as a customer of our stores and how you engage with our products and services. For example, transactional data, product purchases, interests, feedback you provide on your shopping experience and audio and video footage captured in-store and within facilities;
usage and Interaction data: details of how you interact with our products and services;
contact history: details of your contact and interactions with our Customer Care teams across mykadyz; and
marketing and communications data: this includes your marketing and channel preferences.
- How do we collect your Personal Data?
We collect Personal Data about you in the ways listed below. We may also combine the collected Personal Data with other Personal Data in our possession. If you have or are a party to multiple relationships with us (for example if you use our Services across our various business verticals, or if you are a consumer to mykadyz as well as a consumer to our other affiliated companies), we will link your Personal Data collected across your various capacities to facilitate your use of our Services and for the Purposes described below.
You provide your Personal Data to us
We collect your Personal Data when you voluntarily provide it to us. For example, you may provide your Personal Data to us when you:
visit a store, make a purchase in store, or place an order online;
complete a user profile or registration forms;
use your GrabPay, payment cards or any other associated identifiers such as electronic payment method accounts;
activate and use your Jaya Loyalty Program eCard;
participate in a promotion, competition, event, or survey (such as the pictures, audio files, or videos you may submit, which may include images of yourself);
participate in any loyalty programs (including but not limited to our mailing list);
request customer service (including but not limited to contact forms, messaging, email and telephone);
provide personal data when you contact us (including but not limited to contact forms, messaging, emails, or calls);
post a review or comment on one of our websites or social media pages, or post a rating, review, or other user generated content on our websites or applications;
visit our premises or attend events organised by us and your images are captured via photographs or videos taken by us or our representatives;
use our related websites, applications, social media, and other digital services;
register your visit on our premises; and
submit your personal data to us for any other reason.
When our services are used
Personal Data may be collected through the normal operation of our Services. Some examples are:
device information (such as hardware model and serial number, IP address, file names and versions, and advertising identifiers or any information that may provide indication of device or app modification);
information about the individual web pages or products that you view;
what websites or search terms referred you to the Site;
information about how you interacted with our applications, website or Services (such as features used and content viewed); and
transaction information (such as payment method).
From other sources
When we collect Personal Data, including but not limited to your name, contact information and other identification information where needed from other sources. Such sources include:
Grab Holdings Inc, its respective subsidiaries, affiliates, associated companies and jointly controlled entities;
insurance and financial providers;
credit bureaus, alternative credit scoring agencies and any other credit reporting organisations;
publicly available or governmental sources of data;
when our users add you as a recipient or beneficiary of any use of our Services;
anyone authorised to act on your behalf; and
marketing services providers or partners.
When you provide Personal Data of other individuals to us
In some situations, you may provide Personal Data of other individuals (such as your spouse, family members or friends) to us. For example, when you add them as recipients or beneficiaries of any use of our Services. If you provide us with their Personal Data, you represent and warrant that you have obtained their consent for their Personal Data to be collected, used and disclosed as set out in this Privacy Notice.
Personal Data of minors
As a parent or legal guardian, please do not allow minors under your care to submit Personal Data to mykadyz. In the event that such Personal Data of a minor is disclosed to mykadyz, you hereby consent to the processing of the minor’s Personal Data and accept and agree to be bound by this Notice and take responsibility for his or her actions.
